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Self-Publishing Advice & Inspirations

Nov 30, 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss how to position yourself for success in the next year. Catch up on the latest self-publishing news for author entrepreneurs, including search on voice devices and the importance of a good pitch. 

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Topics discussed this week include:

  • Orna and Joanna update us on their writing projects;
  • An update on ALLi's activities and campaigns, including Self-Publishing 3.0 and making the self-publishing economy more visible;
  • New opportunities in virtual and augmented reality.
  • What exactly is happening at Amazon?
  • The need for business training of self-published authors.
  • Focus on independence; build up your audience on other platforms.
  • Have your own website and make it a functioning e-commerce site, where you can sell directly.
  • What does "positioning yourself in your market" mean?

And more!

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: