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Self-Publishing with ALLi

Apr 20, 2025

In this episode of the Self-Publishing with ALLi Member Q&A podcast, host Michael La Ronn discusses whether it's worth hiring a marketing company to promote your second book—and why many authors might be better off learning to market themselves first.

Other questions include:

  • Is there still a stigma...


Mar 9, 2025

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss the challenges of hiring a book publicist, including how to vet them, what questions to ask, and whether most indie authors even need one.

Other questions include:

  • What are the implications for...


Feb 23, 2025

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors should release print, e-book, and audiobook formats at the same time or stagger them to maximize visibility and sales.

Other questions include:

  • What are some affordable alternatives...


Jan 26, 2025

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what to look for in an editor, including recommendations for vetting, sample edits, and aligning editor styles with author needs.

Other questions include:

  • How can first-time authors set up profitable...


Nov 3, 2024

In this episode of the AskALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether it’s possible for indie authors to achieve the print quality of traditional publishing when using print-on-demand services.

Other questions include

  • Should authors share royalties with mentors in exchange for...