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Self-Publishing Advice & Inspirations

May 21, 2021

Orna Ross and Sacha Black outline the bare bone basics of book production and promotion. Yes, in an ideal world you hire a professional editor, cover designer, and marketing assistant. In reality, when starting out, most indie authors find both time and money are in short supply. So what’s essential, and what can you skip for now?

Tune in to find out the minimum that an aspiring indie author must have in place to satisfy their readers—and the government.

This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,  traditional, and single-service publishing platforms are designed to engage authors of all types, at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

About the Hosts

Orna Ross writes and publishes historical fiction, inspirational poetry and nonfiction guides for authors. She is director of the Alliance of Independent Authors

Sacha Black is a bestselling and competition-winning author of YA fantasy novels and non-fiction books that help writers develop their craft--and the blog editor at ALLi's Self-Publishing Advice Center.