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Self-Publishing Advice & Inspirations

Mar 18, 2022

Today on the #AskALLi Foundational Self-Publishing podcast: What we wish we knew when we started as indie authors. To celebrate the ten-year anniversary of the Alliance of Independent Authors, ALLi Director Orna Ross and Production Manager Dan Parsons discuss all the things they wish they knew when they first started out as authors.

Topics range from community and professionalism to marketing, productivity, business models, and health. Plus, they will touch upon some of the big changes that have shaped the industry since the dawn of the self-publishing renaissance and the 2012 Kindle Gold Rush.

This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,  traditional, and single-service publishing platforms are designed to engage authors of all types at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

About the Hosts

Orna Ross writes and publishes historical fiction, inspirational poetry, and nonfiction guides for authors. She is director of the Alliance of Independent Authors

Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores, and listened to an unhealthy number of podcasts. Now he manages ALLi’s book production schedule.