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Self-Publishing Advice & Inspirations

May 26, 2024

In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Discover why aligning your email campaigns with your core values can foster deeper connections with your audience and boost engagement with your emails. Orna walks you through...


Apr 28, 2024

This episode focuses on the unique challenges faced by multi-genre authors in the self-publishing sector. ALLi Director Orna Ross provides practical solutions and personal examples for targeting different readers, establishing a cohesive brand, maintaining quality across genres, managing reader expectations, and...


Apr 7, 2024

In this insightful episode, Orna Ross unpacks the ACCESS framework—Attract, Captivate, Connect, Engage, Subscribe, Satisfy—to understand each stage in the process of attracting and ultimately satisfying your readers—in the most creative way possible.

The Creative Self-Publishing stream of the ALLi Podcast...


Feb 11, 2024

In the latest episode of the Creative Self-Publishing Podcast, ALLi Director Orna Ross explores the innovative potential of Kickstarter for book launches. Sharing her personal experiences, Orna reveals how Kickstarter serves as more than a funding tool, fostering deeper connections with readers and authors. A...


Dec 10, 2023

Orna Ross hosts an enlightening discussion on the twenty-one creative planning principles that underlie her creative planning program and extends an invitation to listeners to participate in her big annual creative planning workshop and workbook launch on January 4, 2024. Whether you're a seasoned author or just...