Jan 17, 2026
Orna Ross and Joanna Penn compare notes from the indie front line, drawing on Jo’s new novel and her renewed focus on business basics for ALLi’s Indie Author Lab at the London Book Fair, alongside Orna’s shift to Substack and a clear-eyed look at what is changing fastest for authors. In this forward-looking...
Nov 20, 2025
Orna Ross and Joanna Penn sit down for a candid, back-and-forth debrief on Author Nation and SelfPubCon 2025, and some of the bigger creative questions raised by the conferences. They unpack the benefits and challenges of physical versus online events, then broaden the conversation into creative courage and change....
Nov 16, 2025
On the Self-Publishing with ALLi Podcast, Orna Ross talks about the latest ALLi projects designed to support both the creative and commercial sides of an indie author’s life. In this episode, she discusses the new indie author bookstore, the Indie Author Income Survey, and why understanding your own definition of...
Sep 7, 2025
On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn focus on business models and ethics for indie authors. They look at how “windowing” releases and short KU stints can fit into a publishing strategy, and why managing cash flow is critical for crowdfunding and direct sales. They also examine the...
Jul 27, 2025
On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn talk about the creative process behind poetry and short fiction. They reflect on how they decide what form a piece should take, how emotion and memory shape their work, and why writing short can sometimes be harder than long. They also discuss...