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AskAlli: Self-Publishing Advice Podcast

Feb 19, 2021

Authors Sacha Black and Orna Ross look at what it means for authors to think long term. When you start out in indie publishing, it’s hard to think past the mountainous goal of just publishing your first book. But thinking long term is what transforms the ability to write words into a prosperous business.

Orna and Sacha dive into the wide publishing model, IP rights, investing your profits, ownership of websites and mailing lists, and much more to help you establish, maintain, and grow your creative business.

Our Foundational Self-Publishing Podcast is brought to you by sponsor Izzard Ink. Find more author advice, tips and tools at our Self-publishing Author Advice Center:, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

About the Hosts

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: