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Self-Publishing Advice & Inspirations

May 26, 2023

As Joanna is in New Zealand this month, Sacha Black is stepping in to discuss planning an integrated publishing business across multiple genres with ALLi Director Orna Ross. Sacha will pose one of the questions Orna is most often asked: How does she manage to write and publish across the three macro-genres of fiction, nonfiction, and poetry while also running ALLi? This episode will explore the creative planning method Orna uses to integrate not three genres and four brands across two businesses: one for-profit and one non-profit.

The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!"

Find more author advice, tips, and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

About the Hosts

Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: