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Self-Publishing Advice & Inspirations

Jul 7, 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss publishing in different genres.

Topics discussed this week include

  • Orna talks about the "waves of concern" over Amazon reviews, rank stripping, and book stuffing. ALLi is having private and public meetings with Amazon officials to get to the bottom of the issues.
  • Update on Joanna Penn's many projects, including ebook, print book, audiobook, workbook, and multimedia course … all at the same time. And she is 7,000 words into her next thriller.
  • Orna launches a Patreon page for her poetry and is writing a book on how to write Haiku
  • News update on Donadio & Olson literary agency embezzlement, bringing up the question: Do you really need an agent?
  • Do authors need to pay attention to the business side?
  • What's going on with Amazon reviews?
  • Putting it in perspective, most ALLi members are very happy with Amazon's review system.
  • Joanna and Orna describe the multiple genres in which they write. Why is this the best way to go?
  • Do you need to use different names for different genres?
  • Which genres sell best in print and in audio?

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: