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Self-Publishing Advice & Inspirations

Jan 22, 2021

Authors Sacha Black and Orna Ross, using personal examples from their own experience running their author businesses, outline nine mindset principles that cultivate sustainable self-publishing success in this month's #AskALLi Foundational Self-Publishing Advice Salon.

If you’re not yet satisfied with your books or your book sales, changing how you think is your first step in 2021. Authors are often carrying unconscious beliefs about publishing and profit, income and impact, creative and commercial possibilities that hold them back—especially as they start out.

Foundational characteristics of the indie author:

  • Independence
  • Creativity
  • Vision
  • Entrepreneurialism
  • Optimism
  • Resilience
  • Resourcefulness
  • Generosity
  • Lifelong learner

These mindset foundations make everything else work. The more you can move to these mind modes and make them your mindset, the easier everything will be and the more success you’ll enjoy. Some of these characteristics you’ll have by nature, others you’ll have to develop.

Our Foundational Self-Publishing Podcast is brought to you by sponsor Izzard Ink. Find more author advice, tips and tools at our Self-publishing Author Advice Center:, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

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About the Hosts

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: