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Self-Publishing Advice & Inspirations

Feb 13, 2017

Ep#50: Orna Ross and Joel Friedlander answer members' questions on writing, publishing and promoting books. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions.

This month’s special guest was self-publishing pioneer Joel Friedlander. “Self-publishing gives you an opportunity to change the world, one reader at a time, but you have to treat your work with the respect it deserves.” “Keep learning and don’t give up, book publishing is a marathon, not a sprint.”

Our monthly Ask ALLi broadcasts are an ideal way to keep learning about being an indie author and the skills you need to acquire to become a successful self-publisher.

Here are the topics we covered:

  • Author Collaboration.
  • FREE Writing Technique.
  • How important is it that non-fiction copy editors have familiarity with the topic they’re editing?
  • Will the new Amazon KDP Paperback service replace Createspace?
  • How do we find a publicist we can trust?
  • What is your experience with Bookbaby? Good, bad, or indifferent?
  • The strategy of using Amazon and IngramSpark together, and what direction to take on my ISBNs.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This ALLi Member Q&A podcast is one of four regular shows, which include an an Advanced Salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss