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Self-Publishing Advice & Inspirations

Feb 18, 2022

In this episode: Influencer marketing for beginner authors. Writing and publishing a book to a professional standard is a mammoth challenge, but it’s only the first step in growing your author business. Next comes marketing.

Some authors manage a huge budget and a savvy paid advertising plan to make a splash, but not all of us can do that when we start out, nor is it essential. In fact, you can actually sell books without spending any money using influencer marketing—the process of leveraging trusted individuals’ audiences to build social proof for your books.

In today's Foundational Self-Publishing Podcast, ALLi Director Orna Ross and Production Manager Dan Parsons discuss various ways you can develop an influencer marketing plan to sell your books with a minimal upfront cost.

This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,  traditional, and single-service publishing platforms are designed to engage authors of all types at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

About the Hosts

Orna Ross writes and publishes historical fiction, inspirational poetry, and nonfiction guides for authors. She is director of the Alliance of Independent Authors

Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores, and listened to an unhealthy number of podcasts. Now he manages ALLi’s book production schedule.