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Self-Publishing Advice & Inspirations

Feb 22, 2019

Welcome to AskALLi, the self-publishing advice podcast from the Alliance of Independent Authors. This week, it's our monthly Writing Salon, where we discuss the craft of writing with author Dan Blank and ALLi Director Orna Ross. This week, Orna and Dan talk about how to effectively share your work in a way that inspires others to connect and, ultimately, buy.

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Topics discussed include

  • Writing vs. marketing: It's a false dichotomy
  • How to lead people "through the gate" and develop an interest in your writing.
  • How to think about the "creative writing" around your book, including cover copy and social media.
  • "Show your work" to your fans as you write the book.
  • How to use different social media formats for different purposes.
  • Quick tips on how to get started on your book;

And more!

Also, on Inspirational Indie Authors

Today the theme is crime, and the human mind. What if you were falsely accused of a murder? Howard Lovy's guest is one of the most-popular authors of British crime fiction today, Adam Croft, who is also a leading self-published author. 

Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

About the Hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website:

Dan Blank is the founder of WeGrowMedia, where he helps writers and artists share their stories and grow their audience. He is the author of the book "Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience."

Howard Lovy has been a journalist for more than 30 years, and has spent the last five years amplifying the voices of independent publishers and authors. He works with authors as a "book doctor" to prepare their work to be published. Howard is also a freelance business and technology writer. Find Howard on LinkedIn and Twitter.