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Self-Publishing Advice & Inspirations

Nov 20, 2020

In this session, Orna and Sacha talk about the value of getting help with your author business when you’re feeling overworked, overwhelmed or stuck. Where do you find good help? Do novelists need the same kinds of assistance as non-fiction authors? 

This session will help you to decide when to hire help and how to ensure it improves your situation

  • What is the value of your time and expertise?
    Assuming you are already hiring freelancers - editor and cover designer 
  • What’s next? Author Virtual Assistant for publishing and marketing help?
  • What kind of help? SEO, social media, scheduling or management, advertising
  • Three hats: maker, manager, marketeer

Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink. Find more author advice, tips and tools at our Self-publishing Author Advice Center:, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

About the Hosts

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: