Sep 2, 2016
Ep#42: Indie Author Fringe Highlight with Kathy Meis All too
often, great books launch into silence. Why? There is no plan in
place to give the book a fighting chance. Today’s book marketplace
is highly competitive. You need to bring you’re A-game not only on
the craft side, but on the business side. In our latest Indie
Author Fringe podcast, Kathy Meis from Bublish delves into the six
crucial steps that authors need to take before launching their
book. Kathy starts off by talking about the foundations of a
successful book launch and the kind of mindset you need to have
going into this to be successful. Then she takes a deep dive into
the six crucial steps you need to do before you launch. Stop
thinking of your book as a baby, and start thinking about it as a
product. Launching a book is a business, and by following these 6
crucial pre-launch steps you will increase your chances of
- Step 1: Research audience and genre.
- Step 2: Line up reviews and interviews.
- Step 3: Set up a system for capturing email addresses.
- Step 4: Create a professional product.
- Step 5: Form a marketing support team.
- Step 6: Create a content and campaign calendar.
It is a lot of work to be an indie author, but Kathy believes
you will set yourself up for success if you implement these 6
Our weekly Self-Publishing
broadcast is brought to you by ALLi, the Alliance of
Independent Authors. This Indie Author Fringe
Highlight is one of four regular shows, which include an
ALLi Member Q&A, a beginners' salon and an advanced
If you're not familiar with our Fringe event, it's three-times
a year, online conference for self-publishing authors, brought to
you by the Alliance of Independent Authors (ALLi), and fringe to
the major global publishing fairs; London Book Fair, BookExp, and
Frankfurt Book Fair. ALLi brings together the most up-to-date
self-publishing education and information available and broadcasts
it to authors everywhere. Running 24 sessions over 24 continuous
hours allows our members, and other authors round the globe, to
attend sessions, no matter where they’re located. For more
information, visit our Conference
Now, go write and publish.