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AskAlli: Self-Publishing Advice Podcast

Nov 19, 2021

In this episode: lean publishing for beginner authors. If you’re an author who writes for pleasure, you can write for yourself but if you’re an indie author, you're also a publisher, and so your book(s) must also please readers. Lean publishing is one way of achieving that, using social media or other methods to...


Oct 22, 2021

Mastering the writing craft is a foundational skill for indie authors and, if you want to earn your living as an author and publisher of books, you have to master not just quality but productivity. In this Foundational Self-Publishing Advice Podcast, Orna Ross and Dan Parsons set up the basics that ensure...


Sep 24, 2021

Book pre-orders are not a new idea, but the rise of self-publishing and ebooks have changed the way they work. Seeing new opportunities, indies have built avid readerships, improved their read-through and even found new ways to hit coveted bestseller slots by using pre-orders.

You may be panicked by the idea of a...


Jun 25, 2021

In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the...


May 21, 2021

Orna Ross and Sacha Black outline the bare bone basics of book production and promotion. Yes, in an ideal world you hire a professional editor, cover designer, and marketing assistant. In reality, when starting out, most indie authors find both time and money are in short supply. So what’s essential, and what can you...