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Self-Publishing Advice & Inspirations

Apr 27, 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss self-publishing 3.0.

Topics discussed this week include

  • Update from Orna on London Book Fair and associated live events. LBF is among the most author-friendly book fairs.
  • ALLi launched its new member magazine called The Indie Author, which will be released quarterly.
  • ALLi launched white paper on Blockchain for Books, to start the conversation about the future of indie publishing.
  • Joanna posted a massive roundup of her time at LBF on
  • Replays of live LBF events can be found at http://selfpublishingadviceconference...
  • Orna planning a number of self-published book projects.
  • Amazon released Great on Kindle program, with features that include a 50 percent royalty plan. Joanna wonders why they can't do it more and isn't crazy about the branding.
  • Orna outlines Self-Publishing 1.0, 2.0, and 3.0.
  • Going through giant "siren servers" like Amazon prevents authors from thinking more creatively about how to reach readers.
  • Blockchain and other 3.0 technology will make it easier to reach readers directly, but we need to start thinking about it now. * Author confidence is growing exponentially.
  • Nonfiction authors have been doing direct and bulk sales for a long time.
  • Still a digital divide. Not everybody has access to digital publishing and payments.
  • Above all, be you in your writing. What is your unique take on the world?

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish.

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: