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Self-Publishing Advice & Inspirations

Sep 13, 2015

Ep#19: Orna Ross chats with Katie Donelan from BookBub to reveal how to increase your chances of getting your book selected for a BookBub Promotion. Competition to be included in the daily BookBub email is fierce, especially in popular categories like Romance, so if you want to increase your chances of being “BookBubbed” it’s best to familiarise yourself with the selection criteria process used by the BookBub editors. Historically publishing has not been a direct to consumer market, but BookBub knows what Indie Authors have known from the outset; the most important element of marketing and promotion is reaching readers.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors.

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish.

About your hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Katie Donelan is the Director of Business Development at BookBub, a service that helps millions of readers discover new books and authors. Katie‘s team works with all the major publishing houses, mid-size and smaller publishers, and thousands of independent authors to help market their ebooks.