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Self-Publishing Advice & Inspirations

Jan 24, 2017

Ep#49: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

Topics discussed this week include:

  • Orna and Jo are back from travels (in San Francisco and New Zealand) and they discuss the international scene and what they experienced while touring
  • The latest report from Author Earnings.
  • News of Kobo Plus launching in the Netherlands
  • The purchase of Bookouture by Hachett
  • The importance of author self-empowerment. 

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish.

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Orna Ross and Joanna Penn launch the first episode of their Self-Publishing Salon. This month we welcomed the launch of our Self-Publishing Salon with Orna and Joanna. Usually this duo hosts our month Ask ALLi Q&A event to answer Member's self-publishing questions, but this Salon has a new format and instead of answering Member questions, they're having a conversation about what's going on in the publishing industry and about their own indie author events and experiences. Whereas our month Ask ALLi Q&A is aimed at emerging and experienced indie authors, the topics discussed in our Salon events will be skewed towards the more experienced authors who have already mastered industry terms and are familiar with the basics of self-publishing. Topics discussed this month are Digital Book World, The Data Guy, ISBNs, Audio books, Niche Markets, Box Sets, Pronoun, Microsoft, and Kobo. Visit our Membership site: Visit our Self-Publishing Advice Centre