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Self-Publishing Advice & Inspirations

Feb 2, 2018

EP#80: Welcome to AskALLi, the self-Publishing advice weekly broadcast from the Alliance of Independent Authors (ALLi). In this, our monthly advanced salon, Orna Ross, ALLi Director, and Advisor Joanna Penn, of, analyse the latest tools and trends of interest to experienced indie authors.

Topics discussed this week include:

  • An update on Orna and Joanna's personal projects
  • ALLi's plans for the London Book Fair
  • Changing the name of ALLi's online publishing conference for authors: from "Indie Author Fringe" to "Self-Publishing Advice Conference" ... and why
  • An update on Amazon, KDP, and Apple Books, Kobo, Nook, and Walmart
  • Complete reliance on Amazon is not a good business model
  • Author Earnings Report... is it wrongly named?
  • Need for personal branding for authors as Facebook and other organic reach declines
  • Joanna focusing more on YouTube in 2018
  • Selecting your social media outlet
  • Orna finishing ALLi's white paper on Blockchain
  • Joanna writing a nonfiction book on how to write a nonfiction book
  • Don't put more time into any other website -- including Mark Zuckerberg's -- than you put into your own.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include:

  • ALLi Member Q&A with Dan Blank and Michael La Ronn
  • Beginners' Salon with Jyotsna Ramachadaran and Iain Robb Wright
  • Indie Voices - Interviews with Significant Players in Self-Publishing

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, is it time you joined us. You can do that at

Now... go write and publish.

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter: @thecreativepenn

Orna Ross is an award-winning, bestselling novelist. She also writes poetry and nonfiction and is Director of the Alliance of Independent Authors and the Creativist Club. Her work for ALLi has seen her named "one of the 100 most influential people in publishing" (The Bookseller).  Connect with Orna on Twitter: @OrnaRoss