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Self-Publishing Advice & Inspirations

Nov 10, 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss five tips for growing your author business. Plus, lessons learned at Novelists INC and Digital Book World.

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Topics discussed this week include:

  • Orna updates us on what ALLi is up to, and on her poetry publishing.
  • Joanna updates us on her print and hardback books.
  • Joanna just got her very first advance as an indie author—for Korean rights.
  • Embrace Self-Publishing 3.0.
  • How to make the most of what you have.
  • Embrace the rise of audio.
  • Embrace publishing wide; do not rely on any one outlet.
  • Market in a way that you love, and don't feel guilty about it.
  • Keep as many rights as possible and think long-term.

And more!

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: