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Self-Publishing Advice & Inspirations

Mar 2, 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn are talking about the London Book Fair and the different ways to make money in self-publishing.

Topics discussed this week include:

  • An update on Joanna's and Orna's personal writing projects.
  • The Alliance of Independent Authors will be at the London Book Fair, providing resources to authors.
  • Top 10 e-books in the Kindle U.S. store are Amazon imprint titles.
  • There are very different ways in which indie authors can make money.
  • Amazon's imprints are becoming more dominant in some genres.
  • Rights licensing is a wider publishing model.
  • Nonfiction authors can earn more money through speaking and consulting.
  • A podcast can be part of your body of work.
  • Membership-site model can also be successful for some authors.
  • Paid sponsorships for podcasts can also be rewarding.

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at Now, go write and publish.

About the Hosts

 Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: