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Self-Publishing Advice & Inspirations

Feb 20, 2016

Ep#27: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books.

Here’s the questions posed to Orna and Joanna this month:

Here’s the questions posed to Orna and Joanna this month:

  • Q: I write Fantasy. How can I show my character’s mind-speak (i.e. what they’re thinking)?
  • Q. I’ve released my first non-fiction e-book, and I’m struggling with reads let alone sales, and I’d really like to get some book reviews.
  • Q: “My Publisher” wants 8 books for 10 years. Do I have to accept these terms, or can I have it reduced?
  • Q: I’m a YA Writer. How should I market and promote for this segment?
  • Q: Is it a problem that I have a separate ISBN for my e-book and POD, and my reviews and sales rank from my e-book won’t transfer over to my POD listing on Amazon.
  • Q: On book covers when you see “perfect for fans of ” .. do you need permission from the author to use their name?
  • Q: What is the best way to promote books to an Indian market?
  • Q: I have questions about my fixed-pub layout kids book, and wonder how you control duplicate copies.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish.

About your hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss