Sep 5, 2016
Ep#44: Indie Author Fringe Highlight with Joel Friedlander and Nick Stephenson. As authors, we all know the role that social media plays in our ability to connect with readers, but the most beneficial ways of establishing a 1:1 relationship with your potential customers is via your email list. Start your list building early: Between them, Joel and Nick have lots of indie author and self-publishing knowledge and expertise, and although their email marketing approaches may differ, they both agree authors need to establish their email list as soon as they start their indie author journey. This is the most crucial factor in your long term success as an author. Not only is it the ideal way to establish a direct line of communication with your readers, but it provides an opportunity to cultivate relationships, it extends your reach and exposure, and helps you raise awareness for your books (or other products).
Size doesn’t matter!: When it comes to lists, size doesn’t matter. What’s important is the quality of your list, and how responsive your email contacts are to your communications. Your goal is to compel your list to act, even if it’s in their self-interest (e.g. downloading a free book). The concept of permafree is a well known way of using your book as a promotional tool, but you don’t have to give a book away to have it working on your behalf. Nick includes a large graphic at the front and back of each of his books, offering a free download to anyone who joins his list.
Other topics covered:
- How to attract traffic to your website.
- Engage with your Audience.
- Use your Writing Skills to build your email List.