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AskAlli: Self-Publishing Advice Podcast

Jun 2, 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss how to assemble a team of professionals.

Topics discussed this week include

  • News update from Orna Ross: Drowning in GDPR, but all ALLi sites are updated and there's a downloadable guide for members.
  • Orna is also setting up for Self-Publishing 3.0, launching a Patreon for poetry, and is finishing up a script.
  • Joanna publishes How To Write Non-Fiction: Turn Your Knowledge Into Words, along with workbook, large-print editions, multimedia course, and audiobook.
  • The difference between trademark and trademark.
  • Has Amazon really banned ARC reviews? No, but there is a communication problem.
  • Is traditional publishing shaking in their boots?
  • When is an author ready to build a team of professionals?
  • What are the different kinds of professionals you need to hire?
  • Be prepared to cut your losses if one of the professionals isn't working out.
  • What should you outsource and what should you do yourself?
  • It is a relief when you find the right person to help you. You get your writing time back.
  • What tools to use for collaborative work.
  • Contracts are a very good idea to protect you both.
  • Map your week. Make time for your writing and publishing.

Find more author advice, tips and tools at our self-publishing advice center, And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: