Aug 14, 2019
In the first of our new shows comparing the perspectives of fiction and nonfiction, Orna Ross, Adam Croft and Boni Wagner-Stafford discuss when you should brand the author versus when the branding should focus on the book, or the book series. What are the factors to take into account?
And what about pen names? Should you have one? Or maybe even more than one? What are the implications? Tune in for this session on branding best practice.
Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.
About the Hosts
Orna Ross is founding director of ALLi, which she founded in 2012 and launched that year at London Book Fair. After being traditionally published Orna took her rights back from Penguin and republished with titles and treatment she’d always envisaged. With a background in journalism, as a literary agent, and writing teacher, it is Orna’s work with ALLi that has seen her repeatedly named one of The Bookseller’s “Top 100 people in publishing.” Orna writes award-winning fiction and poetry, runs a Patreon page for poets and poetry lovers, and an active author website. She’s on a mission to help eradicate creative poverty, through digital publishing and enterprise. You’ll find her, most days, on Twitter and she posts poems and quotes for poets on Instagram: @ornaross.
With almost two million books sold to date, Adam Croft is one of the most successful independently published authors in the world and one of the biggest selling authors of the past few years, having sold books in over 120 different countries. In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number one at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon’s overall Author Rankings placed Adam as the world’s most widely read author, with J.K. Rowling in second place. In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his services to literature. Visit his website, The Indie Author Mindset, or find him on Twitter.
Boni Wagner-Stafford is a nonfiction author coach, writer, ghostwriter, and developmental editor. Since 2015, she has helped other authors publish memoir, anthology, how-to and journalistic nonfiction titles. She also miraculously managed to cross the line with a couple of her own titles, with the requisite gazillion half finished. She’s an award-winning former television reporter, talk show host, and news anchor who later led public-sector teams in media relations, issues management, and strategic communications planning, then muddying her hands as a creative entrepreneur. Visit her Ingenium Books website, find her on Twitter, Facebook, or LinkedIn.